Kogan Page

Книги видавництва Kogan Page:

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IQ and Psychometric Test Workbook : Essential Preparation for Verbal Numerical and Spatial Aptitude Tests and Personality Tests

Філіп Картер

2011, Kogan Page, 248 с.

Featuring an outstanding collection of original logos, corporate This book contains hundreds of practice IQ questions as well as answers with explanations. The size and layout allows space for writing answers and making notes. Topics covered incl ...

Ціна: 483 грн.

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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Джуліан Каммінс, Родді Маллін

2010, Kogan Page, 280 с.

You can buy this book in russian translation, book title "Стимулирование продаж. Распродажи, подарки, скидки, купоны и другие инструменты повышения спроса." Sales promotion is one of the most powerful weapons available to sales and marketing staff, a ...

Ціна: 888 грн.

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A Quick Start Guide to Google AdWords

Марк Харнетт

2010, Kogan Page, 128 с.

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Q ...

Ціна: 355 грн.

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A Quick Start Guide to Mobile Marketing

Ніл Річардсон

2010, Kogan Page, 160 с.

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and drivin ...

Ціна: 355 грн.

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A Quick Start Guide to Online Selling

Хреста Норріс

2010, Kogan Page, 136 с.

Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profit ...

Ціна: 355 грн.

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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Сара Кук

2012, Kogan Page, 208 с.

Across the global economy, customers expectations are continually rising but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both ...

Ціна: 1066 грн.

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Малкольм Макдональд, Майк Мелдрум

2013, Kogan Page, 336 с.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mo ...

Ціна: 715 грн.

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Complete Training : From Recruitment to Retirement

Робін Хойл

2013, Kogan Page, 272 с.

The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training depa ...

Ціна: 941 грн.

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Diversity in Coaching : Working with Gender, Culture, Race and Age

Джонатан Пассмор

2013, Kogan Page, 312 с.

Written by an international team of 21 coaching professionals from 10 countries, Diversity in Coaching provides guidance on understanding diversity and on adapting coaching styles and techniques to meet individual needs, local demands and cultural pr ...

Ціна: 1127 грн.

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Effective Media Relations: How to Get Results

Колектив авторів

2005, Kogan Page, 160 с.

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edi ...

Ціна: 711 грн.

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Group Coaching : A Practical Guide to Optimizing Collective Talent in Any Organization

Ро Горелл

2013, Kogan Page, 232 с.

As internal coaching programs are becoming a widely used approach to retaining, engaging and developing employees, it is also becoming increasingly obvious that group and team coaching is the most beneficial form of talent development. Coaching peopl ...

Ціна: 1127 грн.

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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Companys Intellectual Property

Адам Джоллі

2012, Kogan Page, 376 с.

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the a ...

Ціна: 1778 грн.

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